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  • Year

    2025

  • Categories

    Website , E-Commerce

  • Location

    Uccle, Brussels

by the way

Little Dudes was born from the vision of Laurence and Émilie, two moms

entrepreneurs based in Brussels. Their concept store shakes up codes by

proposing a selection of children's fashion and toys that are stylish, colorful,

and deeply responsible.

Mcarnolds graphic choice

Our choice was based on a strategic balance between energy and commitment. We selected a palette that tells the story of the brand, bright Coral embodies the fun and bold side of the collections, drawing the eye to the essentials. Pale pink brings the softness and warmth of a child's world and natural materials. Finally, violet provides a sophisticated contrast, allowing the other bright hues to stand out. It anchors the design in a premium aesthetic, ensuring that the message is aimed squarely at parents.