Little Dudes
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Year
2025
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Categories
Website , E-Commerce
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Location
Uccle, Brussels
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Little Dudes was born from the vision of Laurence and Émilie, two moms entrepreneurs based in Brussels. Their concept store shakes up codes by proposing a selection of children's fashion and toys that are stylish, colorful, and deeply responsible.
Our choice was based on a strategic balance between energy and commitment. We selected a palette that tells the story of the brand, bright Coral embodies the fun and bold side of the collections, drawing the eye to the essentials. Pale pink brings the softness and warmth of a child's world and natural materials. Finally, violet provides a sophisticated contrast, allowing the other bright hues to stand out. It anchors the design in a premium aesthetic, ensuring that the message is aimed squarely at parents.
The drawn, imperfect and cheerful style reinforces the brand's "fun" and "colorful" side, creating a positive resonance with the world of children. This graphic approach also makes serious commitments (such as ethics and sustainability) more accessible, embodying Little Dudes' commitment to responsible fashion without greenwashing.
