Blox Earplugs
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Year
2024
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Categories
Branding , E-Commerce , Production , Digital Marketing
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Location
Uccle, Belgium
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The repositioning of Blox needed not only to reinforce its market-leading status, but also to highlight its authenticity and values deeply rooted in Belgian culture. With this in mind, McArnolds took on the challenge of evolving Blox's identity without losing the essence that makes it Belgium's favorite brand.
Branding
By simplifying the whole logo and emphasizing the X, we gave it more strength and energy. With a range of pop colors we brought freshness and dynamism to reach a wider audience.
We wanted to capture this spirit in a dynamic, colorful visual identity, reflecting both the energy of its users and the modernity of the brand.
This identity was applied to a variety of media - stationery, website, photo shoot - with a clear objective: to resonate Blox's values through every detail, blending practicality, modernity and pride in 100% Belgian design.
dynamic & colorful
A customized site, simple, colorful, and effective in the image of the brand.
